eCommerce SEO How to Bring Organic Traffic to Your Online Store

– eCommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Hi everyone, I’m Neil Patel, and today, I’m going to teach you how to bring organic traffic to your online store. (upbeat music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube, click the alert notification. That way when I go live, whether it’s on Facebook, YouTube, or LinkedIn, you’ll get notified. Question for you. How many visitors do you have per month going to your eCommerce site? Leave a comment below with the number. The reason being is, and your URL, so that way I can go back and see if you’re improving over time and see if you’re leveraging these tactics.

So step one, identify how people are searching for your products on Google. You got to do keyword research. I want you to go to Ubersuggest, look at your products that you’re selling, type them into Ubersuggest. It’ll give you suggestions for all the other keywords that people are typing in. Some of them will be more popular than your keywords, some of them will be less popular. But it’ll give you an idea of what people are looking for. If you don’t know what people are looking for, how do you know what to optimize your pages for? The second step, I want you to look up your competitors in Ubersuggest. Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who’s linking to them.

This is important because when you have similar products, you want to be able to hit up those people and ask them to link to you. You also want to look at what keywords you’re targeting so you can make sure you’re targeting the same keywords. Then, I want you to go to the Keywords Report in the Traffic Analyzer. The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular. This again will help you figure out what keywords you should be targeting. Without this, you won’t know where to focus your attention on.

Step number three, I want you to optimize your product pages for those keywords. I’m talking about include those keywords in the title tag, the meta description, within your product description, right? It needs to be everywhere, H1 tags. By doing that, search engines will know that you’re targeting those keywords. The next step, optimize your pages, especially the product pages, for user experience. Here’s what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords. Yes, that is important. But if people get a terrible experience, they’re going to leave your site. If they leave your site, they’re not going to come back. Google’s going to notice a high bounce rate. Boom, your rankings are going to tank, or in some cases, they’re never going to go up because you weren’t ranking in the first place.

But you optimize that user experience. Have beautiful images, have videos that showcase your product. Have reviews, whether they’re good or bad, just reviews that are transparent. All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run. It also helps you rank higher. Next up, I want you to build links. You already used the Ubersuggest tool to see who’s linking to your competitors, right, based off their top pages. You take those URLs, you’re looking at them. I want you to hit up each of those sites and send them an email that goes something like this.

“Hey John, I noticed you link to XY and Z site “and I have a similar site with a similar product. “You can check it out here. “Mine also covers one, two, and three that theirs didn’t, “which provides a much better user experience for audience. “If you like it, feel free to link to it. “Cheers, Neil.” It’s that simple. Most people are going to ignore you, but you’re going to get a lot of links when you do that. The next step, continually update your pages. Here’s the thing that no one really talks about in Google’s algorithm. You know what one of the biggest factors is? How fresh is your content? Have you noticed that Wikipedia continually ranks? It’s because they constantly have people updating their content and their pages.

If you’re not doing that, you won’t rank as high. Next step, interlink your products. For example, if someone has a car mat and that’s what they buy from your site and you’re like an auto eCommerce site selling all these car products, someone buys a car mat, you know that they’re worried about getting their car dirty or they want it weather-proof. So you may end up selling them things like a car cover.

So find all the relevant things that are related to that car mat or any of the other products that you sell. Cross link them, cross promote them together. Not only does that help increase total cart size. It helps increase the linkages that’s flowing to all your pages, so they all end up ranking better. The next step, make sure your site is mobile compatible. And what I mean by mobile compatible, don’t just have your site, you know, be responsive and your checkout work on a mobile device. I’m talking about having your site also load extremely fast. If it loads fast, you have good page speed, what you’ll find is your rankings for all mobile drastically increase. Page speed is more important on mobile from everything that we’ve tested than desktop. So the mobile experience is not just about responsive and the user experience. It’s also about speed. And speed not only improves conversion rates, it also improves your rankings. Last but not least, use schema markups for your product.

Doing this will help your rankings. You’ll combine all of this, you’ll find that your eCommerce site can rank. Sure, you should still do paid ads, especially if they’re profitable. But you should do both. Go after the SEO traffic and paid. If you need help marketing your eCommerce store, check out my ad agency Neil Patel Digital. If you enjoyed this video, like it, share it, leave a comment, let other people know about it. .

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eCommerce SEO Edmonton

Music Studio Marketing 101

Marketing your studio is tough. There are a lot of piano teachers out there and they’re all trying to find those students, get them to sign up for lessons, get them to sign up for their summer camps. How can you set yourself apart from everybody else? Have you ever struggled with marketing in your piano studio? If you have then this broadcast is totally for you. Hello my name is Sara Campbell I am one of the Upbeat Piano Teachers and you can find out more about us at upbeatpianoteachers.com.

If you are joining me for the first time, welcome, welcome! This is our Friday Five Live broadcast and we do business tips and teaching tips every single week for free here on Facebook. If you’re joining me live or on the replay, please be sure to say hello and let me know where you’re coming from today, and also let me know what’s your biggest marketing fear? Because we all have them! There’s a lot of things to be afraid of when it comes to marketing! I’m hoping that we can quell those fears today and give you some good tips to get you marketing your studio to the right people. Hello everybody! I see that Karen is tuning in, Karen says “Good morning smart lady!” Smart lady? Uou must be talking about yourself there Karen. And I see oh Cheryl Leigh is saying, “I’m here and ready for my therapy lesson!” That is so sweet.

Welcome everybody to the broadcast. I see Shelley is tuning in, hello Shelley! Welcome, welcome. Alright, so today’s topic is Marketing 101 we’re going to be talking about ways to connect with your ideal clients and how to draw in those students to your specific offerings like lessons or summer camps. That’s what today is all about! And just so you know we do have some fantastic freebies today so I’m gonna go ahead and give you that magic word right now. If you want to get a hold of today’s freebies, which include amazing blog posts a free preview of Group Lessons 101, and some other cool stuff then type the word MARKET below and the #Upbeatbot will message you, and you are gonna have to message her back with the word MARKET one more time. That’s how you’re gonna get today’s freebie, but let’s get to the good stuff, shall we? Hello Kathy and Nicole! Nice to see you both.

The topic of the day marketing. It’s really important that when we market our studios we are attracting the clients that we want, and you have to be strategic about this in order to attract the correct client!You don’t want just anybody, right? That might mean that you you attract students who aren’t really serious about pursuing music with you, you might attract families that don’t take lessons, don’t appreciate lessons, and appreciate all the hard work that you put into your studio. You don’t want to attract flaky students or students who really aren’t going to be dedicated to studying, right? You want to attract students that are going to love what you offer in your studio, and parents and families who are going to advocate for you, and who are going to tell their friends and family how amazing you are as a piano teacher, right? Okay so today we’re going to go through some quick marketing tips that will help you attract the correct people to your studio and I’m kind of spinning this about summer camps right now ,so we’re going to talk specifically about how you can attract people to your summer offerings, whether you’re doing camps or workshops, or maybe packages of lessons.

Let’s talk about those because it’s still March, and it’s summer camp and group month here at Upbeat Piano Teachers. Oh hello Anita! Good morning nice to see you! Okay, let’s see. My first bit of advice her,e and I’m gonna be really amazed if I can pull off pointing in the right direction, Your vibe attracts your tribe! Have you ever heard this phrase before? If you have heard “your vibe attracts your tribe,” give me a YES in the comments and where have you heard that I’m curious because I’ve heard it in many different places but I’m curious to hear where you what you associate this particular phrase with I love this phrase for piano teachers because I think it really makes a lot of sense that we want to be able to attract the right kind of people to our studio right so you need to make sure that you’re putting the right vibe out there. Hey Karen says yes I have heard that! Exactly, yes.

I wonder where you heard it? I can’t recall where I heard this first, but I absolutely love it. So of course I made a sweet little graphic today and let’s see if I can point in the right direction, “your vibe attracts your tribe!” Right? We want to attract the right people to our studios so that we can fill our studios with supportive clients and students and parents, and that you can just have a thriving business. And this is key it is so key to having a great studio, Alright so here we go – how do we find those people? First: what is your vibe? What kind of a teacher are you? Are you a teacher who trains students and prepares them for exams and competitions? Are you amazing at getting students to be really serious about music and to achieve awesome things? Then you need to make sure that you’re putting that vibe out there so that you can attract that kind of student.

Maybe you are a teacher who loves to teach adult students and you like to do the recreational music, the RMM kind of lesson, then you need to have a really fun vibe a vibe that’s going to attract adults who want to come back to music, or maybe teens who are more interested in music as a light hobby. You need to be able to make sure that you are putting the right vibe out there so that you can attract the right kind of client. Carrie’s tuning in and she’s on the way to Orlando she’s headed to MTNA! Hey, if anybody’s going to the conference let us know! The weather’s kind of crazy right now and I know that it’s caused a lot of issues with flights. Alright, so first we need to market to our ideal client, but in order to do that, we really need to be able to identify who is your ideal client. Have you ever given that any thought before? Often times as piano teachers, or voice teachers, or cello teachers, or ukulele teachers… whatever kind of instrument you teach, sometimes when we first get started we’re just more concerned about getting butts in those seats, right? So we are just putting it out there to every single type of client, and we might not be incredibly choosy, and I get that! When you’re first building your studio, I get the sensation, I get that fear that you’re not going to be able to make ends meet.

And it can be scary not to have enough students on your roster, but I encourage you when you are building your studio, start from day one trying to attract the right kind of client. You will help yourself in years to come! So let’s talk about ideal clients. Who are they? Who are your ideal clients? Now you might have several types of ideal client it may not just be one person. You might have strengths in different areas. I want you to take a moment and let’s really get into this today. I want you to think about who is your ideal client: who do you like to serve? Who do you want to be in your studio? Think about it for a second.

And if you want comment below with your ideal clients! I’m so interested to see who you are trying to attract to your studio. So let’s relate this to summer camps, I told you I was gonna bring this up, right? Who is my ideal client for a summer camp? Well I’m trying to think of one of the camps that I’m doing this year. I am gearing it towards teens who are tech savvy and who love movies and actin, so who would I be gearing my marketing towards? I’m going to be looking in the 14 to 18 range, I’m going to be looking for students who might be interested in musical theater or plays, or maybe they’re interested in it but they just haven’t been able to try it yet, and they want to get their feet wet. I’m also attracting students who love to take short videos or who are a little tech savvy.

They love using all kinds of apps. Those are the students that I would be wanting to attract. Who are you trying to attract to your studio this summer? I want to know comment below with your with details about who these ideal clients would be. You got to think this through, right? You’ve got to be a little savvy when it comes to that marketing. You can’t just put everything out there and hope that it sticks, and hope that you attract the right client, it’s not going to work! So who are you trying to attract this year? I want to know. Once we think about who they are, then we have to think about where are they! Where are these people? How am I going to reach them? But you got to do step one first right you’ve got to identify who that person is, what they’re interested in, what age range are they? What other things demographic wise can you pull from them? What kind of education backgrounds do they have? Where do they live in your area? Are they the kind of person that goes to a coffee shop? Are they the kind of person that goes to a discount store? You need to identify different things about your clients so that you can then find them and market to them, right guys? ah okay I see I see some Cheryl Leigh is saying I want to attract elementary age children.

Bingo, right? So once you identify that particular demographic, then you can start asking yourself questions about, okay, well how I’m going how am I going to reach that particular client? Am I going to be marketing directly to elementary kids? Not necessarily, but maybe maybe in some places you can. Most of the time you’re going to be marketing then to parents who have elementary age children, right? So that’s gonna totally change where that marketing goes, isn’t it? Oh I see some fabulous stuff here Karen says “my ideal client teens who love using their iPad for music teaching them to use chords.” Karen you are being so specific here and this is exactly what this exercise is about. We need to be specific with our marketing, and we need to know exactly who where that niche is,, how to identify it, and how to connect with them. So when you’re once you figure out who your client is, then you have to figure out where am I going to connect with them.

So back to my idea of attracting, I’m talking about teens who are tech savvy and who are interested in theater, where would I go to attract these students? Most likely I would reach out to the theater programs in my area. So I would identify community theaters and my contacts through there because I love to network with different people in my area that I know will be able to help me spread the good news about all the offerings in my studio. I’d go to the community theaters, I would look at high school musicals and plays, I would be then I would probably be contacting music directors like choir teachers, maybe band directors, also English teachers because a lot of English teachers in my areas actually direct musicals. Anybody else have that? Maybe it’s just my area. Okay, so once you identify who your client is, then you have to think about where am I going to be able to connect with them? if you’re trying to attract elementary students, where are you going to find that connection? Well where are those moms going to be? Where are those dad’s going to be? Think about where they are, and that’s where you start marketing.

Maybe your ideal moms go to yoga classes, maybe they they go to spas, maybe they are interested in other specific hobbies in the area where you can really hone in on where you can connect with that person. So that’s gonna change where you post flyers, it’s gonna change who you contact to spread the word, and it’s also gonna change how you do your Facebook Ads, right? Okay so if you would like more information about how you’re going to market to these clients, I’ve got some really great stuff for you guys today. So if you haven’t done so already I want you to type the word MARKET below and then the #UpbeatBot is going to send you some really great stuff we have a great blog post from Tracy Selle, where she talks about how to fill up your summer camps and sell out! And remember it’s not just about camps, it’s about filling those rosters, right? So you’ve got some there’s good pieces of advice in that article, I hope you enjoy that one .I’m also going to send you an invitation to get a free preview of Group Lessons 101, and you know that free preview is about to expire sso it’s only going to be open through March 17th, so make sure that you get ahold of that I don’t want you to miss out.

In this preview you’re going to find out how I create different graphics for marketing, and how I target people on Facebook, a little bit about Facebook ads, and how to you know create a graphic that’s not only going to be eye catching, but has the right kind of information on it, right? You want to be able to answer the questions of your clients, but at the same time you want them to have to contact you so that they can find out more. Alright so there we go, that is all that is all for today. I really hope that you enjoyed this broadcast Please, if you’re watching on the replay make sure to jump in with the comments, you know, let me know who your ideal client is, let’s talk about this! That is what I am here for, and that is all about, you know, that’s all we do here at Friday Five Live is that we connect, and we talk to one another, and we work our way through the tough stuff as business owners.

All right so if you enjoyed today’s broadcast, please make sure to like this video first, give me some loves and some likes, and make sure if you want to get a hold of more teaching tips and business tips that you like our Facebook page. You can look us up at Upbeat Piano Teachers on Facebook and you can also find our website at upbeatpianoteachers.com. If you enjoyed this remember that you can find all of our videos on YouTube on our new channel, you can subscribe to that channel and we add new videos every single week. There are now 37 videos for Friday Five Live. Plus we have an in to other playlists for teaching tips and business tips, so I hope that you enjoyed that.

If you enjoyed today, please make sure to share this video with your teaching friends, or if you have some friends out there that need a little free marketing advice, this would be a really great broadcast to share with them. Thank you so much for joining me today, I absolutely love interacting with you every single week Oh Karen, Cheryl you’re so welcome! Amy, you’re so sweet! I tried to be oh I have an upward arpeggio laugh, I totally didn’t realize that. It’s the voice teacher in me! Thanks everybody for joining me and you can find me here every single Friday at noon for more teaching and business tips.

Love talking to you guys and we will see you next time… remember guys… bye! .

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Music Studio Marketing

How to DOMINATE LOCAL SEO

Construction, House Cleaning, Service based LOCAL BUSINESSES – If you’re looking to dominate in Local Google Results for your core commercial keywords, this is my FAVORITE strategy to use. This video is one of the most under-utilized strategies, and it leverages the trust you’ve built from your customers. DON’T MISS how to use Google My Business Reviews and Google Ads (formerly adwords) to dominate the local Google results. https://feedbackwrench.com https://facebook.com/feedbackwrench https://patreon.com/feedbackwrench https://twitter.com/feedbackwrench Wondering how you can advertise your google my business reviews? Wondering how you can get the Google reviews to show up on the top results page? well the easiest way to do that is with Google location extensions. Remember, when you do a location extension on a Google Search Ad, then you’ll be able to have your location extension show up when the searcher is within the vicinity of the business itself. in this video I’m going to show you why you should be investing into your Google my business account and getting as many customer reviews for your construction company, services company, or other local small business. If you can get more reviews than your competitors, it’s kind of like out running a beer. all you have to do is have more reviews that look authentic and are actually genuine pieces of digital referral material, and you will outpace your competitors. in the world of finding a solution, the most customers jump onto Google my business, Facebook, and maybe Yelp to find out who are the highest rated companies in your sector. this tactic of using Google AdWords or how it’s now called, Google ads, along with a local location extension on your search advertisement, will help your small business dominate in your 10 mi radius circle around your home office.

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6 Tips for Multichannel Marketing for Local Business

Multichannel Marketing for Local Businesses is key to success. Let’s break down 6 tips to doing it right and growing your business!

First off, building your brand is vital to long-term growth in your local area. You want people to think of you first when they need the products & services you provide. But how do you do that? You do it with multichannel marketing!

Tip #1 – Determine your best channels – Search, Social, Local (Google/Bing, FB/IG/YT/LI, Directories/Digital Billboards/Digital Radio/Digital TV).

Tip #2 – Determine your budget – recommend $20/day per channel per local market (5 channels = $100/day). How many sales do you need to get to pay for your marketing? That’s your break even point

Tip #3 – Determine your campaign length and ad designs – give it 6+ months, design a set of ads for each month.

Tip #4 – Track your results – Lift in direct, organic brand search, paid brand search, social referral — and overall combined traffic/social following/cost per conversion and sales. Blended is better when tracking multi-channel results.

Tip #5 – Social proof and reputation are key

Tip #6 – Make sure you’re using a CRM with automated nurture campaigns — ask your leads how they heard about you!

Tip #7 – What tips would you add? Leave them in the comments!

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

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How to Recruit a Good Job Candidate

HOW TO SEARCH FOR A GOOD CANDIDATE ➡️ Get your brand new, impressive, Top Notch Resume here: https://www.lindaraynier.com/topnotch… ➡️ Get private career coaching from Linda here: http://www.lindaraynier.com/standoutg… ➡️ Get your brand new, Strategic Cover Letter here: https://www.lindaraynier.com/strategi… ➡️ ‘Top Notch Interview’ is coming soon! For enrolment updates: http://www.jointni.com ________________ Today’s episode is 2 of a 5 on How to Recruit a Good Job Candidate. In today’s video, I’ll be teaching you my 4 tips on how to find, locate and search for good job candidates if you’re trying to hire the perfect person for your company. If you’ve been asking “how to find the best job candidate”, “how to search for the best candidate”, then this video is for you!

How to Recruit a Good Job Candidate

 

 

As found on Youtube

Andrea Jung’s Advice to Women and Minorities in Business

Andrea Jung, President and CEO of Grameen America and former head of Avon, gives advice to young professionals striving to lead in business, whether for-profit or non-profit. On April 9, the Richard Paul Richman Center for Business, Law, and Public Policy and Columbia Women in Leadership (CWiB) held a fireside chat with Andrea Jung. The discussion focused on leadership, entrepreneurship, microfinance, and issues facing women and minorities in business.

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HVAC Lead Generation – Tips, Ideas & Marketing Strategies

 

Furnace Repair Edmonton

 

Air Conditioning and Furnace Repair Edmonton, Legacy Heating and Cooling call  (780) 733-1256

Legacy offers the most comprehensive, efficient and cost-effective HVAC products and services in Edmonton, Alberta.
With many decades of experience in the field, we pride ourselves on putting quality and customers first!

Legacy Heating and Cooling

At Legacy, we specialize in HVAC systems for residential new home construction (RNC) and installation and replacement of furnaces, air conditioners, air cleaners, thermostats, humidifiers, heat recovery ventilation (HRV) units, humidifiers, and unit heaters, as well as other HVAC products!

Why choose Legacy Heating & Cooling Ltd.?

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Warren Buffett’s Top 10 Rules For Success

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A Mentor Helps You Shape the Future

Problem-solving is one of the big areas where a mentor can come into play, because a mentor will generally have much more experience at your position, and can help you solve issues which are troubling you. It might cost you a great deal of valuable time and effort to experience these missteps and mistakes inherent in the job, but a mentor can help you sidestep many of these problems and solve issues before they develop into major problems.

You can often get an entirely different perspective on an issue by listening to a mentor, because even though they are in some way involved in your industry, they will also generally have a certain detachment which removes them from the immediacy of an issue. This will help by providing impartial advice from a professional, and it may be extremely useful for you to take a different look at something so you can handle it better.

Mentors can be extremely valuable for keeping you on track and keeping you focused, especially given the fact there are so many distractions which can derail your activities. Having a person who can keep you focused on the goal, and your energies directed toward achieving that goal, can be priceless in terms of accomplishing your objectives.

Read full article here ————–> Leaders in Biotech and Diagnostics Need Mentors

Local SEO 2019 – How to Rank in Google Maps

Local SEO 2019

– If you have a local business, then one of the single greatest marketing strategies available is showing up in the Google local maps, or a three-pack as it’s often called, when someone’s searching for a business just like yours. In fact, it’s the closest thing to a magic button that I’ve ever come across. Simply show up there, and get more calls, more clicks, more customers, and more sales and revenue for your business. That’s why in today’s video we’re talking all about local SEO, and how to show up in the Google Maps. Let’s get to it. Hey there, my name is Adam Erhart, modern marketing strategist, and welcome to the Modern Marketing Show, where we help you make marketing that matters.

So if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks and tactics, well you may want to consider subscribing. All right, so it’s no secret that SEO or search engine optimization is a fantastic way to get more calls, more clicks, and essentially more traffic to your business. I remember back when I first started my agency years and years ago, I basically focused almost entirely on SEO. Not just for my clients, but also for my own business, and it was responsible for massive, massive uptick, and a huge growth in business over a very short period of time. So, I’ve seen the power of SEO firsthand on just how much of an incredibly positive impact it can have on your business. Which is why I’m such a big proponent and advocate of it, and why I still recommend and offer it to clients.

Because again it really just has such a powerful impact on driving more traffic and customers to your business. But, SEO today isn’t like it used to be. In fact there’s been a lot of changes, and there’s gonna continue to be as we move forward and into years to come. But one of the biggest and most notable changes is essentially user behavior. Meaning, most of your customers are now searching from their mobile devices, and this is why things like the Google local maps, and the three pack as it’s called is so profoundly important. And essentially making sure that you’re doing everything in your power to optimize your business to show up in those top three results, especially when people are searching on their mobile devices. Now, I’m no mathematician or statistician, but it doesn’t take a genius to figure out that with over half of all searches taking place on mobile devices, and with the top three rankings getting somewhere between 38 and 49% of clicks, depending on which source you check, well it’s no secret then that those top three listings are prize position, and are gonna get a ton of business, right? It’s the old Pareto principle 80/20 rule.

Well, the top 20% of businesses are gonna get 80% of all the clicks, and therefore all the revenue opportunities. So how do you go about securing one of those rare, coveted and incredibly valuable top three rankings? Well that’s what this video is all about. So without further ado let’s dive into my five top tips on how to optimize your business for local SEO, so you can appear in the Google maps.

Now, tip number one is less of a tip and more of kind of a warning or an explanation of how all this stuff works. You see, over recent years, Google has been continuing to prioritize local listings, and essentially it’s kind of trending towards voice search. Meaning, a lot of people are asking their devices, asking Siri, asking Alexa, asking, oh Alexa is gonna start talking now. Alexa, stop. Yeesh. Anyways, so people are using these devices and essentially asking them for, where is a dentist near me? Or where is a restaurant near me? Or, where’s the closest chiropractor? Or things like that.

So as these voice searches increase and we’re seeing an upwards trend and rise in them, well as they’re gonna increase, Google is obviously going to continue prioritizing the results to give people what they want. So, this is one of the reasons that proximity is really important. Meaning, you do actually have to be kind of in the same city or same area as you’re trying to rank for. This is something that I’ve come across, and we’ve always tried to find little workarounds. We’re gonna touch on one in just a few points, but it is important to note that the closer you are to the area that you’re trying to serve, the better your results are going to be, at least in regards to the Google maps. That’s just one factor, right? So it doesn’t mean that even if you’re right next door to the person searching that you’re gonna appear first necessarily, because there’s a ton of other factors that come into it, which essentially is what we’re gonna cover now with our next tip.

All right, so tip number two is all about on-page optimization. And when we’re talking about on-page optimization, we’re actually not talking about your Google business listing at all. We’ll get to that in just a second. But rather we’re talking about your website, which is going to link to your Google business listing, and ideally your Google business listing is gonna link back to your website. And that’s why this is all connected and all important. So even while we’re not talking in this video about organic SEO, or organic search engine optimization rankings, meaning trying to rank your website in all the terms that are going to appear below the ads, below the maps, and essentially all the organic listings below, even though we’re not talking about that, your website and how it’s setup, and how it’s structured, and how it’s optimized is still incredibly important when appearing in the maps.

Now, by far the single most important tip when it comes to your website is making sure that your website is mobile responsive. What this means is that it’s gonna look good across all sorts of different screen sizes. Whether we’re talking about Apple or Android, or on a tablet, or whatever it is. It needs to look good, and in fact it should probably be designed for mobile first, and desktop second. Bit of a switch we’ve seen over the last couple years. Next, you want to make sure that you’re using those relevant keywords in regards to your business, the category you’re in, the city or province, or state, or country. Whatever it is, you want to make sure that you’re including those keywords in the URL ideally, the title if possible, the H1 tags, H2 tags.

All this kind of nerdy, techy stuff, that if you don’t know at least your web developer will know and you can make sure that you’re getting those proper keywords and relevant keywords put on the page. Now, when I mentioned categories there, what we’re talking about here is what category your business falls under. Could be something like chiropractic, or accounting, or law firm, or whatever it is. Essentially whatever category is gonna be described as your business, whatever somebody would be searching online for, you want to make sure to include that relevant keyword inside of your website. All right, the next thing that we have to talk about, and now is as good a time as any, is the NAP, and the nap stands for Name, Address and Phone number. And the thing that you have to remember when we’re talking about the NAP is consistency is key. Absolutely without a doubt, you need to make sure that the way that your business name, and your address and your phone number are written out stay the same across all of your profiles. Whether we’re talking about your online website, whether we’re talking about your Google business listing, or whether we’re talking about citations and directory links, which again we’re gonna talk about in just a second.

So, just how strict do you have to be when it comes to the NAP? And the answer is, very, very strict. Almost no exceptions apply where you can deviate from the standard way of writing out your business name, address and phone number. This needs to be the same all the time. So, take a bit of time ahead of time, that’s a lot of time, and really make sure that you’re ironing out exactly what you want to be called, how you want to describe your business address, and what format of phone number you’re gonna use right down to the brackets and dashes.

Once you’ve got this all ironed out, and seeing as we’re still talking about on-page optimization for your website, one of the best places that you can put this information is right in the footer of your website. The beauty here is that it’s gonna appear across all the different pages, and really send a ton of good quality signals back to Google, letting them know that your business is indeed local, and is located in the area that you say it is. All right, so one quick question that people always ask is, what do I do if I have multiple locations, or we serve a wide area? And the answer here is, location specific pages on your website. Let’s use Vancouver as an example. Let’s say that your business is located right in Vancouver, but you also serve north Vancouver, west Vancouver, maybe Surrey, maybe Langley and maybe Burnaby as well. Well what you would want to do is you would want to have each one of these have their own dedicated location pages.

You’d want to make sure to reference them on your homepage, and then link to those dedicated location pages throughout your site. This is gonna give enough of a signal back to Google that you should hopefully be able to appear in some searches, even though it may not be enough to appear in the Google local maps. All right, moving on, tip number three is all about Google business optimization. And this is where the rubber really hits the road. After all, this is going to be the actual listing that appears inside of those Google maps. This is gonna be the thing that you really want to make sure is optimized and setup correctly.

Fortunately setting this up is actually not too complicated. There are a few gotchas though, so we’ll make sure to cover them now. For starters, remember the NAP, right? That name, address and phone number, and make sure that whatever you’re inputting into your Google business page is identical to what you want to call and reference your business on your website, and your business cards, and any other kind of marketing material you use. Also, we talked about what category your business fell under, whether it was chiropractic or accounting, or a law firm, or whatever it is. Well, now’s your opportunity to input that category right into Google Business as well, which is gonna allow you to appear when someone’s typing in that search term. You also have the opportunity to type in other categories, but make sure they’re relevant, and make sure they’re something that your business actually offers.

After all there’s no point appearing for terms that you don’t offer or have no interest in doing. From there, it’s really just a fill in the blanks type of exercise. You’ll want to add your business hours, your services, where you offer your services to, and whether clients come to you or whether you go to them. And all the usual things like that. Now where you’re really gonna want to spend a little bit of extra time is in your business description, because this is going to be essentially describing to Google, and of course to your customers, what your business does, where it’s located, who you serve, what you offer, all of that stuff.

So, really take some time to carve out a truly professional and accurate, and search engine optimized description for your business. This means including relevant keywords about your business, the type of category that you’re in, the service area that you offer, and all the services that you provide. Next, your Google business page has a lot of space for photos, and you don’t want to neglect this. So make sure to upload a ton of photos of the interior of your business, the exterior of your business, people at work, the videos if you have any, and also branding images like logos, things like that.

Hmm, am I missing any? Interior, exterior. Ah yes, your team. So, pictures of you and your staff members, and any other team members you have. Make sure to upload as many pictures as possible. Now here’s a little bit of an insiders hack. What you want to do here is you want to label the pictures again with your business name, the category that you’re in, the city or province, or state or whatever it is that you’re living in and trying to serve.

And make sure to include all of that inside the picture name, because these are gonna provide valuable cues to Google about you and your business. If you want to get super, super nerdy here you can also use something called geo-tagging, which we’re not gonna get into right now. But if you type in geo-tag photos just into Google, you’ll find a number of services available that’ll allow you to upload a photo to them, and then actually map imprint the location of the photo. Again, just one more cue to Google. We’ve had pretty good success with it though, so if you don’t mind a little bit of the tech stuff, might be worth trying. All right, so we’re almost done optimizing your Google business listing, but there’s two more things we need to cover.

Number one is you’re going to want to try to get as many reviews as possible. Not just any reviews, five star reviews. This means being very selective about who you’re trying to get the reviews from, making sure they’ve had a positive experience, and then encouraging them to leave a review. Now, getting Google reviews isn’t quite as easy as many other services. Because people are gonna need to have a Google account, meaning a Gmail address or something like that. So, if you can find these people, you can encourage them to get a review, and you can get that five star review, it’s gonna be a good boost for your rankings.

Lastly, Google Business is gonna give you an opportunity to write new posts, talk about events, essentially just use their platform like they want you to use it. And my recommendation here is to do so, by creating a post or an event, or something like that at least once every seven days. Which again will show that you’re actively involved in the business.

All right, so now that we’ve got all that taken care of it’s time to move onto our next tip, which is all about citations. Now fortunately we already talked about the NAP, that name, address and phone number. And this is where it’s gonna become more important than ever, because what we’re doing with citations is we’re going out and we’re creating kind of mini-links or citations really of your business on different website that are gonna link back and essentially show that this is where your business is, and provide more authority. Maybe even drive some traffic. Now when it comes to collecting citations, there’s three steps you want to take. Number one is by far the most important, and that’s to make sure that you’re being consistent. Again, name, address and phone number. The next thing is you want to find any citations you may already have, and correct any inconsistencies.

This means finding out if maybe your name was misspelled, or maybe your address was formatted in a different way. Or maybe it doesn’t even include your phone number at all. You’re gonna want to take some time to go out there and correct these citations, because bad citations are gonna kinda cancel out some of your good citations. And in the end, it’s about good citations and really getting as many as you can that move the needle. And that’s pretty much our third point. You’re going to want to get as many citations as you possibly can, especially relevant citations. Meaning, ones that are on the major sites like Yellow Pages, or Yelp, Facebook, YouTube, that type of thing.

All those count as citation links back to your site. But also maybe some niche ones, or ones that are in your local market. Do some research and find out what your competitors have that you don’t, and go about acquiring all of them. If all that sounds completely foreign to you and you don’t even know where to start, great resources available. My choice is Whitespark. They offer a citation service as well as some research tools that you can use, no affiliate link, just check them out. And the last thing that we need to cover here is backlinks. And, backlinks are essentially links that you’re gonna get back from different website. Super original, right? Now unlike citations, we’re gonna try and get pretty much as many as you possibly can. Backlinks you do want to be selective about. Gone are the days of spamming your site with tens of thousands of backlinks from all over the world, all of which are gonna negatively impact your search engine optimization rankings, and really tank your site.

So, you want to be careful, and you want to opt for quality over quantity. So, where’s a good spot to start? Well, there’s a couple here that are just proven optimizers for search engine optimization. Number one is the Better Business Bureau. Again, a massively powerful site with a powerful backlink. If you can get one of these and have it pointed to your website, fantastic. Number two is any local chamber of commerce, or business organizations or anything like that in your local area. Again, these tend to have a ton of clout and a ton of power. And again, they signify both relevance and power. So you’re gonna get that real good boost to your website. Lastly, there are a ton of local directory links, I know that are in your area that you can reach out to and possibly get a backlink from. You may need to offer one in exchange. Not too negative, but obviously it’s gonna be best if you can just get most of them coming into your site.

Because that’s gonna provide more of an authority signal to Google, and really help to boost your rankings. Now, when it comes to, where should you be sending these links, and what should you be linking to? Whether we’re talking about linking to your website or linking to your Google business listing, my recommendation is to prioritize your website, but if you can also get a link to your Google business listing, that’s good as well as a secondary measure. But again, prioritize your websites, send as much power there, and then make sure from your website you’re linking to your Google business listing. I know it sounds a little bit complicated, but in the end this is the best way to kind of flow link juice all the way through your network, and boost all your properties at once. All right, so there you have it. Now for some of you this is gonna be more than enough to get you started and well on your way increasing your local search engine optimization, and ranking in those local maps. But, if you’d like some additional support and someone to handle this for you, I’ll make sure to link up my agency in the description below, so we can take it off your plate if that’s something you want to have a chat about.

All right, so thanks so much for watching. I hope you enjoyed the episode. If so, make sure to give it a thumbs up. Subscribe to the channel and say hello in the comment section below. Also, I’ll make sure to link up a couple other great videos right here on the screen for you to check out that’ll really help to take your business and your marketing results to the next level, and way beyond that.

All right so thanks so much for watching, and I’ll catch you next time on the Modern Marketing Show. .

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